Program pages
A clear page for every program, with outcomes, schedules, costs and how to apply.
Industries · Education
Marketing services for schools, colleges and training providers
Students and parents research programs online long before they apply. We build education websites and campaigns that make programs easy to find, compare and apply for.
What works
How we help schools, colleges and training providers grow
Education SEO
Ranking for program names and courses in your city and online.
Enrolment campaigns
Search and social campaigns timed to intake dates.
Social content
Student stories, events and campus life on Instagram, Facebook and TikTok.
Applicant follow-up
Automated emails that guide enquiries through to application, following CASL.
Tracked results
Calls, forms and bookings tracked in GA4, reported every month in plain language.
How can a school or college get more enrolments online?
Make each program easy to find and understand: one page per program answering the questions students ask, search visibility for those programs, and timely follow-up for everyone who enquires.
What every program page needs
- What students learn and the credential they earn.
- Length, schedule and format: in person, online or blended.
- Admission requirements and intake dates.
- Tuition, fees and funding or financial aid options.
- Career outcomes and where graduates work.
- A clear next step: book a call, attend an info session or apply.
Students compare programs side by side. The one that answers these questions clearly, on a phone, is the one they shortlist.
Timing campaigns around intakes
Enrolment marketing follows the calendar. Awareness campaigns run months before an intake, search ads peak as applications open, and reminder campaigns target people who enquired but haven't applied. We plan budgets around your intake dates rather than spreading them evenly through the year.
Social media for schools
Prospective students want to see what it's actually like. Student stories, instructor introductions, campus tours, events and graduate success stories on Instagram, Facebook and TikTok build that picture. Always get consent before featuring students, and follow your privacy policy for anyone under 18.
Do you work with international student recruitment?
Yes. We build program pages and campaigns aimed at specific countries, and follow each platform's advertising rules for education. Clear information on study permits, costs and support services helps international applicants decide, and accurate claims protect your reputation.
Following up with every enquiry
Many enquiries never become applications because nobody followed up quickly. Automated, consent-based emails with program details, info session invitations and application reminders guide people through the process, while your admissions team focuses on calls.
FAQ
Questions we get asked
Can you integrate our application system?
Usually. We link to or embed most student information and application systems, so prospective students move from a program page straight into the right application. Where the system allows, we pass along which program and campaign the applicant came from, so you can see which marketing produces actual applications, not just website visits.
Do you work with private training and career colleges?
Yes. We work with private training and career colleges, as well as tutoring centres, driving schools, language schools and corporate training providers. Each has its own enrolment cycle and audience, from parents to working adults, so we plan program pages, search visibility and ads around how your particular students research and decide.
Can you track enquiries and applications by campaign?
Yes. We track enquiries, info session sign-ups and application starts in Google Analytics 4 and report them by channel and campaign. Where your application system allows, we also track completed applications. That shows which programs, ads and pages bring in real applicants, so budget moves to what fills seats.
Is the website accessible?
Yes. We build to the WCAG 2.2 AA accessibility standard, with keyboard navigation, screen reader support, readable contrast and captions on video. That matters for students who use assistive technology, and for meeting accessibility requirements such as Ontario's AODA. An accessible site is also easier for every visitor to use.
Services
Services that fit
Web design
A fast, mobile-first website built to turn visitors into enquiries.
SEO
Rank for the searches your customers make.
Google Ads
Pay-per-click campaigns with tracked results.
Grow your education business online
Send a few lines about your business and what you need. We'll reply with questions or a free, no-obligation quote.