Logo design
Several original concepts, refined into one final logo with a horizontal and a stacked version.
Logo & brand design
A logo people remember, and a brand that looks the same everywhere
We design logos and simple brand systems for small businesses: the mark, colours, fonts and the files you need for your website, signs, vehicles, uniforms and social media.
What's included
What you get in a brand kit
Colour and type
A colour palette and font pairing that work on screens and in print, with exact colour codes.
Every file format
SVG, PNG and PDF files in colour, black and white, plus a favicon and app icon.
Social media set
Profile pictures and cover images sized for Facebook, Instagram, LinkedIn and Google Business Profile.
Simple brand guide
A short guide showing how to use the logo, spacing, colours and what to avoid.
Ready for the website
Your new brand applied to your website design, so everything launches together.
What makes a good small business logo?
A good logo is simple enough to recognise at the size of a phone icon, works in one colour, and fits the kind of business you are. It doesn't need to explain everything you do. The best small business logos are a clear name in a well-chosen typeface, sometimes with one simple mark.
How does the logo design process work?
We start with a short questionnaire and call about your business, customers and competitors. You see several different concepts, choose a direction, and we refine it together. When it's final you receive every file format and a brand guide.
Should I redesign my logo or just refresh it?
If customers already recognise your logo, a refresh usually keeps the shape and name they know while fixing what doesn't work: hard-to-read letters, too many colours, or details that disappear when small. A full redesign makes sense when the business has changed direction or the old logo can't be used well online.
How we work
Five steps, one team, no hand-offs
- 01
Discover
A call to learn your business, your customers and what the project has to achieve.
- 02
Plan
A written scope, timeline and quote. You know what you're getting before work starts.
- 03
Design
You review real designs or campaign drafts for phone and desktop, and we revise until they're right.
- 04
Build & launch
We build, test on real devices, and launch with analytics and search setup in place.
- 05
Grow
Reporting in plain language, updates and improvements as long as you need us.
FAQ
Questions we get asked
Do I own the logo?
Yes. Once the project is paid, you own the logo outright, with full rights to use, change and register it. You receive every file you need: vector originals (SVG, EPS, PDF), PNGs for web and social, one-colour and reversed versions, and a short brand guide showing your colours and fonts.
Can you trademark the logo?
Trademarks are registered through the Canadian Intellectual Property Office, or the USPTO in the United States, usually with help from a trademark agent or lawyer. We design original marks, avoid look-alikes of existing brands, and provide the clean vector files and descriptions your agent needs for the application.
Can you match my existing colours?
Yes. If customers already know your colours, keeping them protects that recognition. We build the full palette around them, adding supporting shades for backgrounds, buttons and text, and check every combination for readable contrast on screens and in print, so the brand works everywhere it appears.
Related services
Works well with
Web design
Launch your new brand with a website that matches it.
Social media marketing
Put the new look to work on your social channels.
Google Business Profile
Update your profile with the new logo and photos.
Tell us what you're planning
Send a few lines about your business and what you need. We'll reply with questions or a free, no-obligation quote.