Search campaigns
Ads for the exact searches your customers make, with negative keywords to cut waste.
Paid ads · Google Ads
Pay for clicks that turn into customers
We plan, build and manage Google Ads campaigns around the searches that lead to sales, with tracking that shows which keywords bring in calls, forms and orders.
What's included
Campaigns managed end to end
Shopping & Performance Max
Product and multi-channel campaigns for online stores.
Conversion tracking
Calls, forms and purchases tracked with GA4 and Google Ads, with consent mode set up.
Landing pages
Fast, focused pages that match each ad and meet Google's landing page policies.
Policy compliance
Ads, sites and privacy policies checked against Google Ads rules before launch.
Monthly optimization
Bids, budgets, ad copy and keywords reviewed and improved every month.
How much should a small business spend on Google Ads?
It depends on how competitive your keywords are and how much a new customer is worth to you. We look at the cost per click for your main searches and suggest a test budget large enough to get clear data, then adjust based on results.
Why do Google Ads campaigns waste money?
The most common causes are broad keywords without negatives, sending every click to the homepage, and not tracking conversions, so the campaign can't learn which clicks are worth paying for. Fixing those three things often makes the biggest difference.
How we work
Five steps, one team, no hand-offs
- 01
Discover
A call to learn your business, your customers and what the project has to achieve.
- 02
Plan
A written scope, timeline and quote. You know what you're getting before work starts.
- 03
Design
You review real designs or campaign drafts for phone and desktop, and we revise until they're right.
- 04
Build & launch
We build, test on real devices, and launch with analytics and search setup in place.
- 05
Grow
Reporting in plain language, updates and improvements as long as you need us.
FAQ
Questions we get asked
Do you manage the ad spend?
No. Your ad budget is paid directly to Google from your own card or invoice account, so you always see exactly what was spent. Our management fee is billed separately and agreed upfront. That keeps every dollar of media spend transparent and under your control, and you can change the budget anytime.
Can you take over an existing account?
Yes. We start with an audit of your current campaigns, keywords, ads, tracking and wasted spend, then keep what works and fix what doesn't. We keep the existing account rather than starting over, because its history and conversion data help Google's bidding perform better from the first week.
Related services
Works well with
Meta ads
Reach people before they search.
Landing pages and web design
Pages built to convert ad clicks.
SEO
Grow free traffic alongside paid.
Tell us what you're planning
Send a few lines about your business and what you need. We'll reply with questions or a free, no-obligation quote.